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Branding Higher Ed, LLC offers consulting services to colleges and universities looking to align their brand promises with the reality of the student experience. Work with our team to cultivate your brand and ensure fidelity between what you promote and what you deliver. 

Founded by Victoria O'Malley, EdD, Branding Higher Ed is an endeavor that seeks to add authenticity to higher education marketing and help institutions attract, retain, and satisfy students. 

Higher Ed Branding also engages with an extensive network of higher education professionals who can create action plans related to recruiting, advising, diversity, equity, and inclusion, law and policy, instructional design, teaching, and governmental affairs. 

College Campus


Founder and Principal

Victoria O’Malley is a senior marketing leader within continuing and online education working to ensure brand promises align with student experiences. Dr. O'Malley completed her doctoral dissertation, “Promises to Keep: How Institutional Brand Aligns with Adult Learner Experiences,” through Northeastern University in 2020. She is a volunteer leader for UPCEA, the primary professional association for continuing education, and has taught more than 50 sections of marketing and communication courses at the graduate and undergraduate level.


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