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ABOUT
BRANDING HIGHER ED
Branding matters...even in higher education.
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Despite potential protest from traditional academics, consumerism has crept into the halls of higher education and many institutions now consider students as consumers. Knowing this, branding has become central to attracting, retaining, and satisfying students.
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Branding Higher Ed offers consultative services for colleges and universities seeking ways to ensure fidelity between what is being promised and what is being delivered throughout the student journey.
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